Own the Dot

The future of domain ownership starts with you. Stop renting subdomains on someone else's terms.

#OwnTheDot

What Is Handshake?

Handshake is a decentralized naming system that fundamentally changes how internet domain names work.

True Ownership

You own the root name outright with cryptographic keys—not a rental lease with recurring renewal mandates.

Censorship Resistance

No central company, government, or registrar can seize, freeze, or confiscate your domain name.

Full Namespace Control

Issue infinite subdomains, point records to websites or decentralized storage, and manage your root brand.

Claim Your Digital Independence
The Manifesto

Claim Your Digital Independence

Why Decentralized Domain Ownership Matters

Traditional domain names operate through a system of registries, registrars and centralized policies.

Handshake offers another way a decentralised, permissionless naming protocol where you can secure a name at the root level.

Own the name.
Own the rules.
Own The Dot.

From The Community

Latest Articles

View All Articles →
When the Rules Change on Your Name
Sep 11, 2026 5 min read
When the Rules Change on Your Name

The current debate around changes to .com.au raises a bigger question: what happens when the rules governing a name you rely upon can be changed by someone else?

Erwin Groen Read Article →
The Future of Naming
Sep 10, 2026 1 min read
The Future of Naming

Names have always been part of who we are. As more of life moves online and AI agents begin interacting on our behalf the way names are created, used and owned becomes increasingly important.

Erwin Groen Read Article →
What Is the Handshake Protocol?
Sep 09, 2026 2 min read
What Is the Handshake Protocol?

A simple introduction to the Handshake protocol and its different approach to naming on the internet.

Erwin Groen Read Article →

Join the #OwnTheDot Movement

Connect with decentralized web builders, domain creators, and enthusiasts worldwide.